Australia’s online pet food and pet supply industry is valued at 196.5 million yuan, with an annual growth rate of 15.7% over the past five years.
There are more and more families who like to keep pets. According to a survey conducted by the Australian Animal Medicine Company, about 69% of families have at least one pet. Pets are part of the family, and many families also count as a pet when they buy holiday gifts. So the Christmas shopping season is also the peak season for owners to buy holiday gifts for their pets like pet bowls, dog bowls, pet bed, pet collar etc.
According to the latest research of eBay Australia, nearly one-third of consumers intend to buy Christmas gifts for their pets, and it is estimated that the expenditure on animal gifts will reach 360 million U.S. dollars. Men plan to spend a little bit more on pets than women, with an average of US$71, while women’s spending is US$56.
Among them, furry, finned and feathered pets such as cats, dogs, fish, and birds are the most popular among Australian families. Sophie Onikul of eBay Australia said that some consumers said they expected to spend A$100 to buy Christmas gifts for their pet fish, while the usual cost is about A$60.
During Christmas, toys and costumes with themes such as reindeer, Santa Claus, elf, candy cane, etc. are the most popular among pet parents. The owners will give their pets a uniform holiday treatment, so they will also buy Christmas stockings to wrap Christmas gifts for their pets.
According to statistics, the sales of Christmas-related pet supplies in the first week of launch have doubled as expected. It shows that during the peak holiday season, consumers have a great demand for pet products.
In addition to Christmas-related supplies, Hawaiian dog shirts have also become popular items purchased by owners. There are also creative toys that can accompany the puppies, such as automatic ball fetching machines and ball transmitters, which are also welcomed by the owners.
Moreover, as people's environmental awareness increases, 27% of pet owners pay attention to sustainable and environmentally friendly products when buying pet supplies. So the marble pet bowls will be the good choice. Especially the pet owners of Generation Z will be more concerned about such products.
During the epidemic, due to factors such as isolation and blockade, many owners had to do their own pet grooming, or took pet grooming as an interest, which drove the sales of pet grooming products.
According to data from the Pet Industry Association, more than 60% of households in Australia own pets. Therefore, the prospects of the pet care and service market in Australia are optimistic by many people in the industry. According to previous data from IBISWorld, the value of Australia's online pet food and pet supply industry is 196.5 million yuan, with an annual growth rate of 15.7% in the past five years.
In Australia, many families are unable to reunite with relatives and friends due to the epidemic, so they choose to adopt pets to relieve loneliness. Owners who treat pets as their families will naturally not be stingy in pet spending. Therefore, it is expected that the pet economy will continue to grow and develop in the next few years. Sellers can cater to the preferences of local consumers, formulate a good sales strategy, and get the opportunity to burst orders.
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